Google Ads ROI Calculator

Use our free Google Ads ROI Calculator to measure the profitability of your Google Ads campaigns. Enter a few metrics and instantly measure your return on investment (ROI) of your Google Ads. Know if your campaigns are delivering the return you need — or if it’s time to adjust!

General Pay Per Click ROI Calculator

Use this General Pay Per Click ROI Calculator to measure ROI for Google Ads lead generation campaigns. Quickly see how ad spend, clicks, and conversions turn into new customers and profit.

General Pay Per Click ROI Calculator
Estimate clicks, leads, customers, revenue, profit, and ROAS from PPC spend.
Currency
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We never send or store your inputs. Calculations run in your browser.
ROAS (Customer Revenue) — 0.00×
Total Clicks0
Total Leads0
Total Customers0
Total Cost Per Website Lead$0.00
Total Cost Per Customer$0.00
Total Revenue From Ad Spend$0.00
Total Profit From Ad Spend$0.00
Return On Ad Spend (Based On Customer Revenue)0.00×
Return On Ad Spend (Based On Average Profit)0.00×

Ecommerce PPC CPC ROI Calculator

This E-commerce PPC CPC ROI Calculator is built for e-commerce businesses. Enter your Google Ads data to find out how much revenue and profit your campaigns generate from every dollar spent.

Ecommerce PPC CPC ROI Calculator
Estimate sales, revenue, profit, and ROAS from ad spend.
Currency
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We never send or store your inputs. Calculations run in your browser.
ROAS (Revenue) — 0.00×
Total Clicks To Website0
Total Purchases Online0
Total Cost Per Customer$0.00
Total Revenue From Ad Spend$0.00
Total Profit From Ad Spend$0.00
Return On Ad Spend (Based On Online Revenues)0.00×
Return On Ad Spend (Based On Average Profit)0.00×

Running Google Ads can be one of the fastest ways to bring in new customers, but how do you know if your campaigns are actually profitable? That’s where ROI (Return on Investment) comes in. Measuring ROI for your Google Ads ensures you’re not just spending money, but making money. With the right tracking, you’ll know exactly how much revenue each dollar of ad spend generates.

Our Google Ads ROI Calculator helps you quickly find out if your campaigns are paying off — whether you run a service-based business or an e-commerce store.

What is Google Ads ROI?

In digital advertising, ROI (Return on Investment) measures how much profit you make compared to how much you spend on ads.

Formula:
ROI = (Revenue – Cost) ÷ Cost × 100

✅ Example: Automotive Business
Imagine a local auto dealership spends $5,000 on Google Ads in a month. Their ads generate 50 leads, and 10 of those leads convert into car purchases. If each car sold nets the dealer $2,500 profit, the total profit is $25,000.

  • Revenue (profit) = $25,000
  • Cost = $5,000
  • ROI = (25,000 – 5,000) ÷ 5,000 × 100 = 400% ROI

This means for every $1 spent, the dealership makes $4 back — a highly profitable campaign.

How This Google Ads ROI Calculator Works

To measure ROI, you’ll need to enter a few simple inputs:

  • Ad Spend – How much you’re investing in Google Ads.
  • Average CPC (Cost per Click) – How much each click costs.
  • Conversion Rate – Percentage of clicks that turn into leads or sales.
  • Average Sale Value / Customer Value – The revenue or profit per conversion.

We provide two calculators to fit different business types:

  • General Pay Per Click ROI Calculator – Designed for service-based businesses that generate leads.
  • Ecommerce PPC CPC ROI Calculator – Tailored for online stores selling physical products.

👉 Choose the calculator that best matches your business.

Why Measuring Google Ads ROI Matters

  • Avoid wasted ad spend – Ensure your budget goes toward campaigns that deliver results.
  • Scale profitably – Know when to invest more into winning campaigns.
  • Find opportunities for optimization – Pinpoint where to improve keywords, bids, or landing pages.

Without ROI tracking, it’s easy to overspend on ads without realizing they aren’t generating profit.

Tips to Improve Your Google Ads ROI

  • Boost Quality Score – Improve ad relevance and landing page quality to lower CPC.
  • Use negative keywords – Block irrelevant searches that drain your budget.
  • Test ad copy & landing pages – Small tweaks can significantly improve conversion rates.
  • Track conversions accurately – Use Google Tag Manager or conversion tracking to measure results.
  • Focus on high-intent keywords – Target searchers who are ready to buy, not just browsing.

Frequently Asked Questions (FAQs)

How to calculate ROI on Google Ads?

Use the formula:
ROI = (Revenue – Cost) ÷ Cost × 100
👉 Example: Spend $5,000 on ads, earn $20,000 in sales.
ROI = (20,000 – 5,000) ÷ 5,000 × 100 = 300% → You earn $3 for every $1 spent.

What is a good ROI for Google Ads?

A good ROI varies by industry, but most businesses aim for 200%–300% (earning $2–$3 for every $1 spent). E-commerce usually requires higher ROI due to lower margins, while service businesses may accept lower ROI if customer lifetime value is high. Always calculate ROI based on profit, not just revenue.

How to increase Google Ads ROI?

Improve Quality Score (better ad relevance & landing pages).
Use negative keywords to cut waste.
Focus on high-intent keywords.
Test ad copy & CTAs.
Refine audience targeting.
Track conversions accurately.

What’s the difference between ROI and ROAS?

ROAS = Revenue ÷ Ad Spend → Shows efficiency (e.g., $4 revenue for $1 spent).
ROI = (Revenue – Cost) ÷ Cost → Shows profitability after expenses.
👉 ROAS tells you how much you earned.
👉 ROI tells you if you actually made profit.

Calculating ROI isn’t just about numbers — it’s about making smarter business decisions. By tracking ROI, you’ll know exactly which campaigns drive profit and which need improvement.

Use our calculators regularly to keep your Google Ads budget working harder for you. Even small adjustments in keywords, bids, or landing pages can dramatically increase your ROI.

👉 Try the calculator now and find out if your Google Ads campaigns are truly profitable.